Toy Recall

Mattel is multinational d eachy confederation that has been beleaguered by problems involving massive act think back. Indeed, the follow has been announcing product recalls and providing details ab forth them since 1998. In 2007, wooden swindles were strayed recalled by the render Department of Consumer justification be commence the toys were found to lease high-pitched wizard content.Moreover, the excessive criterion of poke bulge found in the toys was considered violations of the national prohibition on the use of lend paint on childrens toys (U.S. Consumer w ar Safety Commission, 2007). App bently, the toy was already exchange in several stores. Thus, the Department of Consumer Protection instructed customers to return the purchased items to stores for a cash yield (Krechevsky, 2007).Mattel is taking a beating with the reiterate product recalls of Chinese-made toys, due to excessive levels of magnet and select content. The staggering number merely of the to ys recalled, coupled with the frequency and short distance in between recalls, is sure to cause damage to the companionships credibleness and financial performance (Microsoft, 2008).Reports would show that in the foregoing year, Mattel recalled 1.5 million Fisher-Price infant toys to be sold all over the world. A few weeks later, Mattel announced a nonher recall order of 9 million toys, such(prenominal)(prenominal) as Polly Pocket dolls, Cars movie memento products, and Barbie dolls. Other popular toys that atomic number 18 take on in the toy recall are Tanner play sets and execute figures of Batman and peerless Piece Triple Slash Zolo Roronoa action figures. These toys, which were all manufactured in China, are feared for having kick in-paint and small magnets that could be secludeed (Microsoft, 2008).Several injuries colligate to the recalled toys had been reported in the United res publicas, which include the death of one child and the cognitive operation of 19 chi ldren since 2003, as a resolve of the swallowing of little magnets found in the toys. Children who swallow more than one magnet are in danger of intestinal perforation, blockage, or infection caused by the magnets attachment to each other. Intestinal perforation requires surgery, and could be fatal (Microsoft, 2008).On the other hand, the high levels of lead content in China-made toys chain of mountains a different risk. It is not of necessity dangerous for childrens toys to dumbfound lead paint. However, on that point is a limit to the lead content of toys because there should only be a maximum of 0.6 percent of lead that is accessible to users. Children who are exposed to more than 0.6 percent of lead could ingest the cyanogenetic substance (Microsoft, 2008).These frequent and massive toy recalls would create a broad dent on the conjunctions credibility among consumers, specifically parents. This would easily translate into huge losses in terms of profit. Thus, Mattel is essay very hard to convince parents not to lose trust in the social club. The company is undertaking campaigns such as skilful page ads at popular untestedspapers standardized the Wall Street Journal, USA Today, and upstart York Times, in order to convince parents that they should even-tempered be trusted to provide entertain and safe toys for children (Microsoft, 2008).Officials of the company say that they started examine as soon as they versed of potential problems with the toys in late July of the previous year. Bob Eckert, the chief executive of Mattel, stated in a press conclave that the company is exerting effort to beef up its oversight and testing procedures in its turnout processes. Thus, they expect to recall more toys to harbor the public.Testing in the high levels as the company is currently doing, it cannot be guaranteed that there would be no more recalls this year. In order to help consumers who may devote concerns and questions about toy recalls, Mat tel set up an online site where such concerns could be air (Microsoft, 2008).The companys response to the toy recalls is to counteract the damage done. Thus, they spent resources in printing huge and expensive ads in popular newspapers in order to reach out to their primary consumers, or the parents. They enterprise to convince parents that their foremost priority is the preventative of the consumers children, and the toy recalls are steps in the right direction towards protecting children.Mattels lack of objection, and instead, full cooperation and support for the toy recalls shows that the company is taking full accountability for the situation, and that they are not shirking from their duty to the consumers. The companys actions send a strong message that they know that something is wrong, however they are doing all that are undeniable to address the problem. Moreover, the establishment of a hotline and a website that would provide relevant information to all concerned is a responsible possibility that shows how serious Mattel is in helping out consumers.In the given over situation, Mattel could not drop handled the situation in a dampen manner. An irresponsible manager would try to take hold the statement under wraps in order to avoid humiliation and damage to the companys reputation. However, it is better to address the cut head-on in order for the company to maintain the customers trust and confidence.If I were an authorised for Mattel, I would put more wholeheartedness to the campaign and marketing of Mattel products. I would not stop at newspaper advertisements and spell to the intellect of parents rather, I would again knock into the interests of children so that they would want Mattels products. This way, parents would determine pressure from children to reconsider Mattel as a toy producer.Before Mattel took a expressed course of action, it was possible that they considered to keep the controversy a secret. They could have taken a risk in not recalling products and merely hope that no injury would result. They could have chosen to be irresponsible. However, such alternative action would have resulted in more damage in the credibility of the company. If such act were discovered, it would make the company come forward greedy and selfish, without regard for the health and safe of its consumers. Therefore, Mattels strategy of coming out in the open, supporting the recalls, and providing support to consumers, is the high hat strategy possible in the given circumstances.ReferencesCustomer Expectations. The Business Information Revolution, 65-77. Retrieved February 8, 2008, from jsessum.com/samples/WP-enterpulse.pdfKrechevsky, D. (2007). State recalls robot toy due to lead levels. American- Republican Inc. Retrieved February 8, 2006Mattel Inc. (2007). return Recalls. Retrieved February 8, 2008, from http//service.mattel.com/us/recall.aspMicrosoft. (2008). Mattel issues new massive China toy recall. Retrieved February 8, 2008, from http//www.msnbc.msn.com/id/20254745/U.S. Consumer Product Safety Commission. (2007). Fisher Price Recalls Go Diego Go Boat Toys Due to trespass of Lead Paint Standard. Retrieved February 8, 2008