Cadbury Market Research

According to the American Market Research Association, the market research is data that systematically collects, records and analyzes problems related to marketing of goods and services. Many keywords are identified in the above definition. They are as follows. * Systematic - this means to collect using an organized clear system. Record what you found * Analysis - This means organizing the information and understanding your information to determine relevant trends and results Cadbury was founded 200 years ago. Cadbury is a food company that produces chocolate products. They are market leaders in the industry, accounting for 70% of the total market share. Some of Cadbury's famous products are daily milk, park, 5 stars, Eclair, celebration, Temptations, Burbita, jewelry. John Cadbury, the founder of Cadbury's business, was born on August 12, 1801. In 1984, he opened his first grocery store in Birmingham. He sells cocoa and chocolate products prepared using a mortar and mortar and other products drinking and selling. In 1831, John decided to start mass production. He bought a warehouse for it. Cadbury is one of the world's largest companies. In 1840, they released chocolate for very decorative packaging. Dairy Milk, the most famous and best-selling product, was launched in 1905 to compete with the top brands of Swiss milk chocolate. By 1913, dairy milk became the company's best seller Cadbury's central goal is to make it delicious today. In India, Cadbury operates in four categories: dairy and beverage, chocolate confectionery, sweets, chewing gum. Cadbury is the market leader in the chocolate business. The pure taste of Dairy Milk represents the Indian consumer's chocolate taste. Bournvita is a major product of Milk Food Beverage and Candy Hall and is the flagship product of candy in this country. The Indian chocolate market is getting bigger and bigger. On the one hand there are imported varieties and on the other hand companies like Cadbury have released their own international standard products. In India in the early 1990's, Cadbury's market share was 80%, but after Nestle entered the Indian chocolate industry, Cadbury's share was 70%, Nestle was 15%, Amul and other companies 15% It occupied. Since Nestle is trying to fight violently against Cadbury, the competition between Cadbury and Nestle is becoming even more intense. (India Miller, 2011)