Essay --

III. Long-term Prospects The boundaries that limit the world from becoming unified are cultural more than physical .With the growth of the economies in many emerging markets. Firms are heading to other countries to expand and exploit other markets and opportunities and that cannot be achieved without cross-cultural training and proper linguistic translation. IV. How the Industry Analysis Affects and Is Affected by Other Sections of the Plan The industry analysis is the base and first step we take into making the business plan. It is used as a reference to see where the industry stands, trends, and possible gaps where we can enter. It also gives a realistic view on the possibility of achievement in the industry chosen. Marketing plan: Market segmentation: Our Company is targeting the small to medium sizes businesses of 500000 Turkish Liras to 4million Turkish Liras, that are trying to move abroad and go global, or are dealing with businesses overseas and need translation services, interpreters, intercultural training, and localization services. We want to start by targeting Istanbul, before expending to other states or countries, where a lot of businesses are dealing with foreign markets in South America, Caribbean Islands, Asia (China) and sometimes Canada. It is the perfect state to start for us because of its geostrategic location. The firm should be located in Miami or Orlando first where many South American firms decide to start; both these cities will give us many businesses to start with. The population of Florida consists of a great amount of people that are Hispanic and speak other languages. As stated by â€Å"the United States Census Bureau†, Florida’s population as of 2011consisted of 22.9% of people of Hispa... ...of us using this method is reaching the customer and informing them about their need of our services we push them to think that our services will increase the quality of their business and interaction with foreign businesses therefore increasing their revenues. For example, I was informed by a Saudi Aramco engineer that their branch in Texas was obviously having to constantly contact the main Aramco branch in Saudi, but were always lacking the understanding of how Arabs business etiquette, language and culture work. He suggested contacting them to stress their need for our services, by calling them or emailing them we anticipate convincing them to look into the stated aspects of their business and seek our services. By researching and contacting similar businesses we look forward to raise the awareness of our services importance and expend our brand image awareness.